Have you wondered what makes one book's web site sales soar and another book's sales go flatter than a pancake? First things first, words sell not flashy web sites. Bouncing balls and flashy entry pages have never sold anyone anything; only words can do that. You must write to convince people to take action. Most prospects will never pull out their wallets because they like your web design; they do so only when your words convince them to. Here are some tips to create compelling sales letters that sell your book: